PENGARUH MANFAAT ASURANSI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DI AXA INDONESIA

Ade Marini, Penulis and Dr Suyanto, SE., MM. M.Ak. Ak. CA., Pembimbing (2019) PENGARUH MANFAAT ASURANSI DAN PELAYANAN TERHADAP KEPUASAN PELANGGAN DI AXA INDONESIA. Perpustakaan STIE IPWI JAKARTA, JAKARTA.

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Abstract

Benefit of Insurance and service represent two from some factor anticipated big relative in influencing satisfaction of cutomer/client in AXA Indonesia. To prove the influence of both is hence done/conducted by this research as a mean to know the influence of Benefit of Insurance and Service to Satisfaction of Cutomer/Client of AXA Indonesia. Research done/conducted in AXA Indonesia. By taking 50 consumer or cutomer/client as sampel research counted/calculated use the formula solving from consumer met and assumed compatible as sampel of at margin error 5%. Data intake done/conducted ly by instrument is kuesioner closed by five assessment scale from very adverse opinion of up to very agree the. Assessment done/conducted quantitatively is which by mendeskripsikan is research data and done/conducted by analysis inferensi. Analyse the simple regresi and duplicate used as by analyzer, while hypothesis proffering done/conducted by uji-t and uji-F. Research yield three especial finding as according to raised hypothesis, that is 1) Insurance benefit own the positive influence to cutomer/client satisfaction 2) Service own the positive influence to cutomer/ client satisfaction 3) Benefit of Insurance and service own the positive influence to cutomer/ client satisfaction. Pursuant to the finding result hence to increase satisfaction of cutomer/client suggested that to be done/conducted by a minimum effort maintain and even improve;repair the mafaat and service

Item Type: Other
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Cak im 234
Date Deposited: 13 Jul 2021 04:57
Last Modified: 13 Jul 2021 04:57
URI: http://repository.stieipwija.ac.id/id/eprint/1195

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