Analisis Faktor-Faktor yang Mempengaruhi Komitmen Kerelasian dan Implikasinya pada Motivasi Berpindah yang Berdampak pada Loyalitas Peritel Furnitur di Jabodetabek

Mulyanto, Heru (2023) Analisis Faktor-Faktor yang Mempengaruhi Komitmen Kerelasian dan Implikasinya pada Motivasi Berpindah yang Berdampak pada Loyalitas Peritel Furnitur di Jabodetabek. Doctoral thesis, Universitas IPWIJA.

Text (DIsertasi Heru Mulyanto) HeruMulyanto089113027-Disertasi-Depan+Isi.pdf Download (3MB)

Abstract

Penelitian bertujuan untuk mengetahui, menguji dan menganalisis deskripsi dan pengaruh persepsi nilai pasca-pembelian, kepuasan dan kepercayaan terhadap komitmen kerelasian serta implikasinya pada motivasi berpindah yang berdampak pada loyalitas peritel furnitur di Jabodetabek. Penelitian menggunakan metode descriptive dan explanatory survey sehingga penelitian bersifat deskriptif dan verifikatif, yaitu mengumpulkan, menyajikan, menganalisis dan menguji hipotesis untuk mendapatkan kesimpulan dan saran. Penelitian dilakukan pada industri furnitur di Jabodetabek dengan sampel penelitian sebanyak 375 peritel diwakili pemilik atau penanggung jawab dari total 1.533 populasi. Data penelitian diperoleh dari kuesioner 7 poin skala ordinal. Structural Equation Modelling (SEM) menggunakan software Lisrell Versi 8.85 digunakan untuk analisis karena kemampuannya dalam menguji seluruh variabel beserta dimensi atau indikator secara bersamaan dalam sebuah model. Penelitian menghasilkan model penelitian yang telah memenuhi uji kelayakan model yaitu memenuhi the goodness of an econometric model atau karakteristik yang diharapkan. Persepsi nilai pasca-pembelian peritel cukup baik sampai dengan sangat baik. Tingkat kepuasan peritel tidak puas sampai dengan cukup puas. Kepercayaan peritel sedang sampai dengan sangat tinggi. Komitmen peritel tinggi sampai dengan sangat tinggi. Motivasi berpindah peritel lemah sampai dengan kuat. Loyalitas peritel sedang sampai dengan sangat tinggi. Analisis inferensial menghasilkan temuan bahwa persepsi nilai pasca-pembelian berpengaruh signifikan terhadap komponen kualitas kerelasian yang terdiri dari kepuasan, kepercayaan dan komitmen kerelasian dengan arah positif. Kepuasan dan kepercayaan berpengaruh signifikan terhadap komitmen kerelasian dengan arah positif. Komitmen kerelasian berpengaruh signifikan kuat terhadap motivasi berpindah dengan arah negatif. Motivasi berpindah berpengaruh signifikan sangat kuat terhadap loyalitas peritel dengan arah negatif. The purpose of this study is to investigate, test and analyze the description and the influence of post-purchase perception value, satisfaction and trust toward relationship commitment as well as its implication on motivation to switch that impacting on furniture retailer loyalty in the Jabodetabek. The study was conducted by survey method of descriptive and explanatory. Type of this research are descriptive and verification, namely collecting, presenting, analyzing and testing hypotheses to produce conclusions and suggestions. The study was conducted in the furniture industry with research subjects owner or manager of the furniture retailer in the Jabodetabek. Study sample as many as 375 retailers of the total population of 1533 retailers. The research data were obtained using a closed questionnaire which has a 7-point Likert’s scale. Structural equation modeling (SEM) was used to test the model and analyze the influence between variables that it has the ability to test variables, dimensions and indicators simultaneously. The model proposed has met the test model and feasibility studies have shown that the model meets the goodness of an econometric model or the expected characteristics. Post-purchase perceptions value of retailer from moderate to very good. Retailer satisfaction levels from dissatisfied to satisfied. Retailers have moderate trust to very high. Retailers have a high commitment to very high. Retailers motivation to switch from weak to strong. Retailers loyalty are moderate to very high. Inferential analysis produced the findings that post-purchase perception value have a significant effect on relationship quality consisting of satisfaction, trust, and commitment in a positive direction. Satisfaction and trust have a significant effect on relationship commitment in a positive direction. Relationship commitment has a significant effect on motivation to switch in negative direction. Motivation to switch have a significant effect on loyalty in a negative direction. Kata kunci: Manajemen & Organisasi, Manajemen Pemasaran, Perilaku Konsumen, Pemasaran Kerelasian, Persepsi Nilai Pasca-Pembelian, Kualitas Kerelasian, Kepuasan, Kepercayaan, Komitmen, Motivasi Berpindah, Loyalitas Key words: Management & Organization, Marketing Management, Consumer Behavior, Relationship Marketing, Post-Purchase Perception Value, Relationship Quality, Satisfaction, Trust, Commitment, Motivation to Switch, Loyalty

Actions (login required)

View Item